If web design is art, we may be entering its minimalist phase. Website redesigns from some of the most-visited media destinations on the Internet may be leaving users with a bit of dj vu since many are sporting the same visual elements. Cars and doorknobs serve a purpose under certain constraints, just like websites.
Cars and doorknobs serve a purpose under certain constraints, just like websites. But unlike those everyday items, the demands on websites have changed drastically as audiences have taken to different devices.
Time.com is also “responsive,” a relatively new concept that combines development and design to allow websites to conform to a wide variety of screen sizes while still providing a useful experience. The rise of responsive design has been driven by steadily rising mobile traffic combined with the introduction of a wide range of devices.
Numerous major media sites have shifted to responsive design with similar results — multi-column, boxy and flat designs that look almost strangely similar. NBC News has its main column on the left, but the similarities are apparent.
It’s challenging enough to try to build a site that looks good while also contorting to fit various screen sizes and resolutions. Adding in a static element adds a whole other dimension.
Online advertising guidelines are set by the Internet Advertising Bureau so marketers and websites can have a common market. Rigid ad sizes may help sales, but end up being a pain for designers.
Flat design arose in concert with mobile. In addition to having a modern look, the minimalist motif looked impressive on smaller screens while also minimizing page load, meaning that websites would come up faster on slower mobile networks. Flat design is also a hallmark of many of the new media sites. Read more…