The 6-second video platform announced a new standalone app called Vine Kids on Friday that is kid-friendly. It’s been two years since Twitter launched the popular video service, which allows users to create and share looping videos of adorable puppies, breaking news and occasional, unexpected porn clips.
But as part of a larger effort to make the platform more enticing for children and families, Vine Kids will be free of creepy content you could potentially run into on the “grown-up” version.
The app lets kids swipe right or left to see Vines and users can tap the screen to hear quirky sounds. It’s also filled with animated characters.
Carolyn Penner, head of communications and marketing for Vine, said the concept was born from Vine’s Hack Week initiative, when staffers are encouraged to come up with new concepts.
“One of my colleagues was talking about how much his two-year-old daughter loves Vine –– he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids,” Penner wrote in an official blog post. “That week happened to be Hack Week, a time when we get to work on projects outside of our day-to-day work. So two folks teamed up and built exactly that.”
Vine Kids is available for download for iOS devices via the Apple App Store. The company declined to comment on when it will come to Android.