Now she has decided to turn her attention to inspiring women entrepreneurs. Her new business venture, Inspiring Rare Birds, includes a mentorship program, a online investment platform, a school program and a coffee-table book featuring 50 of Australia’s most influential women. With a number of entrepreneur awards under her belt and her first business, Job Capital, going from zero to $40 million in 3.5 years, Burston decided her experience in the emerging field could be useful for women and girls.
Burston says she continually met women who had an idea, but who didn’t have the guts to make it happen, and couldn’t stop thinking about those school girls.
“The latest national survey said 40% of women have an idea and the capability, but only 8% start the business,” Burston told Mashable. “A few reasons include access to capital, as raising capital in Australia is really difficult, and getting women to invest in women.”
On Mar. 12, Rare Birds will launch a mentoring program to connect business owners with experts using an algorithm based on required knowledge and expertise. In April, female entrepreneurs can go through an eight-step program, “to understand how to becoming investable,” before pitching their idea to investors.
The programs aren’t cheap, but Burston believes they are a worthwhile personal investment, as “entrepreneurs are terrible at investing in themselves.” The mentoring program is A$4995 per annum while the Deal Room will set you back A$395.
One of the main reasons Burston believes there are not more women in the field is sourcing funding. A 2012 survey by the Australian Women Chamber of Commerce and Industry found 68% of women in metro areas used their personal savings to fund a business.
Burston is transparent about her desire to create another profitable business, so that she is also following her career goals along the way. “I needed a business, profitable, global, scaleable, tech enabled that also had an enormous social impact,” Burston said. “I want to have purpose. I don’t want to be not for profit.”
In the book, Rare Birds, released on Thursday, Burston asked 50 influential women to highlight the success of female entrepreneurs in Australia — and to show women that it is possible to get out of the corporate world.
My greatest measurement is my influence. These women have collectively employed 11,000 people, raised tens of millions of capital, raised 30 million for charitable and social enterprises. They have sold businesses, acquired businesses, imported and exported and grown our economy and community … That doesn’t get measured.” Read more…