Some publications have embraced online stores as a way to provide retailers with a chance to reach their targeted audiences. The redesign is the first since the shop launched in 1998. The site is now responsive, allowing it to adapt to various screen sizes so people can shop for its wares from smartphones and tablets.
The New York Times has launched a redesign of its store, as the paper of record looks to generate some additional revenue through ecommerce.
The Times said in April 2013 that ecommerce (along with games) would be a focus of its growth strategy. The paper, along with much of the newspaper industry, have struggled to adapt as advertising dollars flee print publications.
The key to a quality melding of content and commerce is to know your audience. The Times clearly does. Here’s a few of our favorites.
Most of these gifts seem to be available elsewhere. For the Times to really leverage its brand, they need to come up with some native gifts. Here’s a few suggestions. Read more…