At age 16, Vine-star-turned-recording-artist Shawn Mendes has soared to the chart’s peak with his debut album, Handwritten. The Canadian-born musician sold 119,000 copies of Handwritten in its first week, dethroning the Furious 7 soundtrack and fending off Reba McEntire’s 27th studio album. If fans accomplished those tasks, Mendes promised, he would move his album release date up two weeks.
Manager Andrew Gertler pointed to Mendes’ constant social media interactions on multiple platforms — not radio airplay — as the reason for his sustained success.
“From his very first single ever breaking into the Hot 100’s Top 25 with absolutely zero radio play, to now having a No. 1 album, it’s all off of the strength of Shawn and the connection he has with his fans,” Gertler told Mashable.
Mendes challenged fans when he released his “Life of the Party” music video to help it get to million Twitter mentions, and break his Vevo record for first-day views.
Now, his music videos on YouTube, including his latest release for “Aftertaste,” are accumulating hundreds of thousands, and occasionally millions, of views each.
“I hope everyone enjoys the music,” Mendes said, still reeling from his chart performance. “I worked so hard on this album and am so glad it’s out there now. I can’t believe all of the support that I’ve gotten and am just so thankful for it all.” Read more…