Hundreds of thousands of fashion fans woke up early Sunday morning in hopes of snagging items from the highly anticipated Lilly Pulitzer for Target collaboration line, only to discover that most everything was already sold out. The majority of people failed to secure anything online, as they along with hoards of others logged on as early as 3 a.m. to shop for products. Target.com, according to a company spokesperson, was inaccessible for 15 minutes to ensure that all products were being rolled out as efficiently as possible.
When it comes to collaborations, Target never announces a specific time that a line will be available online.
Thomas, who clarified that Target.com was never shut down, confirmed to Mashable that all products online were virtually sold out, although some pieces remained at brick-and-mortar locations. “These collaborations are very, very small, and in terms of quantity and time, they’re expected to be in our network,” he said.
In addition to the hoards of online shoppers, many others waited outside Target stores nationwide early Sunday. Hundreds of enthusiasts stood in line, readying their sharp elbows.
Anderson’s story was typical of most consumers Sunday, as Target was unable to keep up with heavy customer demand. The madness inside stores was well documented online, where shoppers compared their experiences to that of The Hunger Games film series.
A look inside the stores found that most of the racks were already empty by as early as 9:30 a.m. There were hundreds who complained of the many shoppers who bought everything in sight in hopes of reselling items on eBay.
Keep in mind, Lilly Pultizer prices outside of its Target Collaboration, are not that out of reach. They go from $48 for sunglasses to $198 for a shift dress. So if this whole Target thing doesn’t work out, customers can always just, you know, go out and buy the real deal. Read more…