As the United Kingdom gears up for the general election in May, we’re excited to find out what role social media is going to play in the inevitable wider media frenzy. At the time of the last election, in 2010, the UK was seeing a dramatic rise in social media usage, but the traditional media of television and print were more influential in deciding the ultimate outcome. With 66% of online adults in the UK signed up to at least one social network, and 60% of UK users visiting social sites more than once a day, what happens online will arguably have a massive impact on how things go offline.
In order for you to keep up with the social media activities of all the major political parties involved in the forthcoming Westminster elections, we have curated — in alphabetical order — a useful list of all the official Twitter, Facebook and YouTube accounts so you can follow, like or subscribe to the parties that interest you.
The centre-right Tory party is the UK’s largest, currently governing Britain in coalition with the Liberal Democrats. The party’s one-liner going into the 2015 elections is the promise of a “long-term economic plan which builds a stronger, healthier economy and secures a better future for Britain.”
The comparatively small Green Party currently has just one elected member of parliament, but claims rapidly growing membership and support. It says it “promotes the policies of ecological sustainability, a fairer more stable economy and a more equal society.”
The second-largest political party in the UK, Labour has kicked off its election campaign in modern style, complete with a hashtag — #forthemany. The centre-left party governed Britain from 1997 to 2010, and is looking for a return to power in 2015 under leader Ed Miliband.
The Scottish National Party wants an independent Scotland. Although it suffered defeat in 2014’s Scottish independence referendum, it now has a new leader ready for a fresh fight. The SNP will be looking to capitalise on the patriotism the vote aroused in the country, but seats taken from Labour will ultimately be helping the Conservatives back in Westminster.
The controversial right-wing UK Independence Party is led by the equally controversial Nigel Farage. If elected, the party would leave the European Union and limit immigration. The party has enjoyed considerable success in recent local and European elections. Read more…