Almost one million people preordered the Apple Watch in the U.S. on its first day, digital commerce data company Slice Intelligence estimates. On average, each buyer ordered 1.3 watches and spent $503.83 per watch. Consumers who purchased the Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04, on average.
The Apple Watch comes in two sizes — with a 38mm and a 42mm case. According to Slice, 71% of consumers chose the larger case. As far as color choices go, 40% of buyers chose the Space Gray aluminum case, followed by the stainless steel one at 43 percent, Silver aluminum at 23% and Space Black stainless steel at 3%. The most popular band overall was the Black Sport band, with 49% of buyers ordering that variant. Check out the band choices among the buyers who bought the stainless steel Apple Watch in the image below.
The report also digs a little into the sales of Apple’s new Macbook, which also went up for preorder Friday. It estimates 48,000 Macbooks were sold online, with the Space Gray being the most popular color at 58%, followed by the Gold variant at 36%.
These numbers are unofficial and based on e-receipt data from 9,080 shoppers, meaning they could be off from the real preorder data by some margin. Apple is known to sometimes release sales data right after the first week or two, especially if the sales are good, so we’ll be tuned in for official news on this front.
All of the numbers above come from preorders. Apple Watch sales officially begin on April 24 in 9 countries: Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the U.S. Read more…