Apple has previously said that it will release the Apple Watch in April. Since then, the company has been more revealing about the product, particularly its design. That led some individuals to question whether Apple would hold an event only focused on the Apple Watch; after all, the marketing machine for the wearable has already started.
Apple sent out invites to press on Thursday for a mystery “spring” event taking place on March 9 at the Yerba Buena Center for the Arts Theater in San Francisco at 10 a.m. PT.
The invitation is very Apple-esque in its coyness, with the teasing line: “Spring Forward.” That seems to be a play on the famous “spring forward, fall back” reference to Daylight Saving Time; March 8, one day before Apple’s event, is when Daylight Saving Time begins.
The Apple Watch has been covered in various fashion magazines; Jony Ive was profiled in The New Yorker this month, and Apple had a full insert in February Vogue showing off the watch and band combinations.
It now seems that Apple will undoubtedly take time to show off the possibilities of the product, explain its pricing structure and explain to developers why they need to start building apps for the watch. Read more…