In the early ’80s, Steve Jobs and Lee Clow formed one of the most enduring client-agency relationships in the advertising world. According to a report in AdAge, Apple is in the process of building an internal ad agency that will eventually have as many as 1,000 employees. Since Jobs died in 2011 and Clow, now in his early 70s, retired in 2009, such a rift might be expected.
Since Jobs died in 2011 and Clow, now in his early 70s, retired in 2009, such a rift might be expected. Apple’s apparent attempt to create an in-house ad agency is fairly unusual, though. Outside of fashion brands, most major companies rely on outside agencies. Many industry executives stress that Apple is a unique case, though, and has a good chance of pulling it off.
Another low point was Apple’s “Genius Bar” ads in 2012, which featured putative Apple Store employees solving people’s problems on the fly. After fans complained, Apple pulled the ads after a week.
Allen Adamson, managing director of branding agency Landor Associates’ New York office, says few companies have in-house agencies because it’s hard to attract talent.acquisition, which some framed as an expensive acqui-hire intended to bring the creative vision of founders Jimmy Iovine and Dr. Dre to the company, Apple may prefer to absorb innovative thinkers rather than take them on as partners. Though MAL has never had a problem keeping secrets, the approach would also help Apple maintain its mystique by limiting future opportunities for leaks. Read more…