Image: Bloomberg From setting up one of the world’s largest ecommerce stores to entering the world of film and television, Amazon now plans to dive into the world of corporate email. The company will launch a product called WorkMail, a $4-per-month, per-user secure-email solution for business users, according to The Wall Street Journal. Although Amazon’s decision to take on the likes of Google (with corporate email at $5 per user, per month) and Microsoft (also $5 per user, per month for Office 365 business email) may come as a surprise to some, it actually makes perfect sense.
Many of Silicon Valley’s most high-profile startups rely on Amazon Web Services for their cloud computing needs, particularly because of the its ease of use and reputation for security. Those two aspects are reportedly also central to Amazon’s sales pitch to corporate customers.
Two other vital features will be the ability for companies to control the encryption keys to their data, and to only have their WorkMail email content stored in designated countries — a significant security feature in these days of security agencies crossing international borders to nab server data.
The key issue, here, will be software. Although Amazon has a solid track record in terms of storing and distributing data, it’s still building its reputation for creating robust, reliable software solutions. Read more…