Guy Kawasaki is well known for his support of innovation and entrepreneurship, having been an early employee of Apple, then going on to start, advise, and assist a number of successful technology companies.
Lessons For Entrepreneurs Guy Kawasaki Learned From Steve Jobs:
Experts are useless. (3:44)
A-Listers, analysts, gurus–they cannot help you as entrepreneurs. Whether it’s one person’s opinion or many, in the end it’s just that–an opinion. As Guy puts it: “Steve Jobs did not listen to experts. Quite the contrary; experts listened to him.”
Customers cannot tell you what they need. (5:06)
Steve Jobs famously said: “A lot of times, people don’t know what they want until you show it to them.”
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